"I too was very shocked by the doll test...sad and outraged...so I decided I was going to get even more involved to move the lines!

And so BE+RADIANCE , my makeup brand for healthier skin, will not only continue to feature black and mixed race women but we will also commit a percentage of our annual revenue to support actions for a MORE UNIVERSAL BEAUTY.

We will seek and find concrete actions to accompany or implement against skin whitening, for education, for the expression and valorization of all beauties...and so that finally our little girls will one day stop thinking that they have to be lighter to be beautiful!!! "

- Aïmara Coupet, Founder

The following video is an excerpt from the documentary "Noirs en France" published by France TV. ©FranceTV